To make your ads appear alongside the results on Search Engine Result Pages (SERPs); advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
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The model of PPC is primarily based on working of the keywords placed in your content i.e. your company ads. Therefore, the companies that rely on pay per click advertising model, research and analyse keywords best suited to their products and services.
The PPC model is considered to be beneficial for both the advertisers and the publishers. For advertisers, the model is advantageous because it provides the opportunity to advertise products and services to a specific audience who are highly active in searching for related commodities, services or the content you provide. PPC Company in UK can help you out search more and more likely people and serves you with the best of their services.
For publishers, PPC model is basis of their revenue. Platforms like Google and Facebook provides free services (web search and networking) to their customer. Online companies are able to monetize their free products using online advertising, particularly the PPC model.